Designing Websites That Convert: Tips for Turning Visitors into Customers
The design of a website can either attract or repel customers. Local business owners continue to struggle with creating the perfect website that will both attract prospects and impress clients. That’s where professionals from your local website design companies can help. Local web design businesses have a clear understanding of what it takes to enhance a business’s conversion rate. It’s easy to see that a variety of elements add up to determine the success of a website. However, the following design tips are small things that make a big difference in the number of site visitors who turn into paying clients:
Simplify navigation
Ensure that the website’s content is accessible and that visitors can easily find what they are looking for by using clear labels for navigation. Be sure to have a logical layout, and don’t overwhelm your users with too many options.
Leverage high-resolution visuals
Use compelling images and videos that are high quality and related to your content (Bonus, they should be web optimized). That will make your website more fucking interesting and make people spend more time there.
Make it mobile-friendly
As more people browse on small screens, it’s essential to ensure your site’s design is excellent on mobile. Make your site responsive so that it looks good on all devices.
Utilize clear calls to action
Be explicit about what you want visitors to do on your site. Use straightforward calls to action that encourage every customer to take the next step.
Double down on speed
If your site is slow, you may frustrate visitors and harm your conversion rate. Metaphorically, keep the size of your images small (but do it in a way that won’t compromise image quality). Utilize caching and a content distribution network (CDN) to maintain your website’s optimal speed.
Applying these suggestions should allow for the creation of a stunning site with ease and success. However, there are other factors to consider, such as getting the basics right — from great content to effective marketing. Whether you’re currently exploring ideas for your website design or would like to make some updates to your existing site, contact us today, and let us provide you with a quote. We are a local website design company serving businesses of all sizes and types, so let us help you get ahead of the competition today!