Designing an E-Commerce Site That Delights Customers: Tips and Tricks for Better UX
When setting up an e-commerce website, the user experience (UX) should always be your top priority. If you can deliver a great UX, you will benefit from better conversion rates, increased customer loyalty, and an improved brand image. Below are some suggestions and best practices for building an e-commerce site that pleases customers:
Create an easy-to-use navigation
Navigation is a key element in e-commerce UX. The products they intend to buy should be easily accessible. Opt for a basic and easy-to-understand navigation menu. Limit the use of subcategories, as this can overwhelm visitors and make it difficult for them to find what they’re looking for.
Make search prominent
Search is key for any e-commerce site, in addition to navigation. Guests should be able to search for items by keyword. Perhaps accentuate the search, making it less of an anonymous balloon and more of a bright search bar that’s hard to miss. You can also leverage autocomplete to suggest popular search terms or product names.
Optimize for mobile
An increasing number of people are shopping on their mobile devices, so you must optimize your e-commerce website for mobile use. Ensure your website is responsive and looks good on small screens. Consider using larger buttons and fonts to make the content more mobile-friendly.
Use higher-quality images
E-commerce businesses should have high-quality images. People want to see what they’re purchasing, so ensure you have clear, high-resolution images of your products. Consider including a couple of photos to represent various views or aspects of the item.
Simplify checkout
For e-commerce customers, checkout can be a big headache, so make the process as simple as possible. Don’t make visitors sign up for accounts, and request only the information you need. Consider offering a guest checkout option and utilizing progress indicators to inform users of their progress throughout the process.
Furnish good service to the customers
Essential for e-commerce sites is, of course, excellent customer service. Ensure that you offer multiple methods of contact, such as email, phone, or chat. Respond to customer inquiries promptly and go out of your way to make them feel good about their purchase.
By implementing these tips and tricks, you can create an e-commerce site that delights customers and generates more sales. So, if you’re considering modifying your current e-commerce website or building a new one from scratch, then consult WinnipegTech website developers now in Winnipeg!