Building an E-Commerce Website that Converts: Design Strategies for Success
If you are constructing an e-commerce site, the primary purpose is to turn those visitors into customers. To do so, it must be functional, but that’s not all; it also needs to be visually appealing. Below are some design best practices to consider when creating a high-converting e-commerce website:
Design your website with a simple layout
Downturned and straightforward is better when it comes to navigating your E-commerce website. Visitors need to be able to easily and quickly find what they are looking for. Keep your navigation labels clear and straightforward, and avoid overwhelming your menu with too many links. A general rule for navigation is to limit the number of links to fewer than seven.
Clarify product details
Your e-commerce site must have precise, concise data about the products. Add good images and descriptions of the items. Be sure to emphasize the features and benefits of each product so visitors know what they’re getting.
Simplify the checkout process.
The less complicated and more seamless the checkout process, the better. Ensure visitors can add products to their cart, review their cart, and proceed to checkout. Don’t let cart abandonment occur due to irrelevant information being asked at the checkout.
Use responsive design
Your online shop must be responsive on desktop, laptop, tablet, and mobile devices. And with responsive design, your site looks and works perfectly on any screen.
Focus on speed
How fast your e-commerce site loads can make a significant difference to your conversions. Slow visitors are more likely to leave and switch to your competition, so ensure that your website is fully optimized to cater to speed. Optimize your images, reduce HTTP requests, use a CDN, and make your site load faster.
Using these design techniques, you can build an e-commerce site that looks amazing and converts visitors into customers. We design and build E-commerce websites for all types of businesses – Contact us for a quote.